Every good marketer knows – in order to create successful marketing campaigns, understanding your target audience is a must. However, understanding your target audience is much more than knowing how old they are, where they are located, and where they go for information. I encourage you to unleash the power of consumer psychology and get into the minds of your ideal customers in order to take your marketing efforts to the next level. Continue reading Introduction to 5 Psychological Shifts That Could Take Your Marketing to the Next Level
When you see a big yellow letter M, what do you think of? Now fill in the blank. Like a good neighbor ____ ____ is there! When you think of geckos, what comes to mind? Like many other large corporations, McDonalds, State Farm, and Geico ‘get’ branding.
Entrepreneur defines branding as “the marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other products.” Branding is so important because it helps consumers recognize your business, connect with your business, get you noticed, and even drive sales. Continue reading Quick & Easy Ways to Brand Your Business Online
One of the questions I most often get asked by business owners is, “Which social media channel is right for my business?” There are so many out there, each with its own quirks. The answer to this question is never as simple as, “You should use Facebook or you should use Twitter.” Before I can help you determine which social media channel is right, answer the following questions. Continue reading How to Determine Which Social Media Channels Are Right for Your Business